How Student Access to Higher Education Has Changed since Colonial Times Free Essay Example, 1500 words

Access to higher education in the United States has increased over the years from colonial times is greatly evident. This has been due to its affordability. Education has become affordable as results of loans that are given to learners and grants given by states as well as individual investors in the education sector. For example, student loans are given in varied categories namely, the federal loans and private students loans. These include nonprofit state-affiliated loans as well as institutional loans that are given by schools. In the early nineteen fifties, the state began offering loans to learners under the auspices of national defense education act (Thelin, 2011). This, however, was only given to a selected category of needy learners. For example, it was awarded to a learner who pursued degrees in engineering, sciences, and education. In the nineteen sixties, higher education act extended in order to enhance the opportunity to access higher education as well as increase soci al mobility (Jonathan, 2011). Before twenty-ten, the federal loan in cooperated both the direct and guaranteed loans. The former was funded by the United States education department whilst, the latter was funded by private investors. We will write a custom essay sample on How Student Access to Higher Education Has Changed since Colonial Times or any topic specifically for you Only $17.96 $11.86/page For example, the fact that those that enjoyed professoriate had access to decent jobs that they could keep a family on led to greater demand for higher education (Woo, 2011).

The Importance Of The Bill Of Rights - 1086 Words

The Importance of the Bill of Rights Kelley R. Webster POLS 1111 Professor C. Whitaker Why is the Bill of Rights important? That is a very good question. Men of conventional wisdom that help constitute the Bill reveals the structural ideas to be integrated with the Constitution in a language of rights. States’ rights, majority rights, minority rights and individual rights. The last word says it all for me...Rights. The Bill of Rights are important because our civil liberties are important. I agree with the textbook chapter 4 â€Å"Civil Liberties,† on the article of extending the Bill of Rights to State Governments. The Bill of Rights was undeniably intended to limit the powers of the national government. A reasoning for the Bill of Rights was used by Antifederalists, as a supporting argument in favor of the pre-constitutional status quo to the confederation of independent states. Alexander Hamilton issued perhaps the best argument in the Federalist No. 84 in 1788. â€Å"I go further, and affirm that bills of rights, in the sense and to th e extent in which they are contended for, are not only unnecessary in the proposed Constitution, but would even be dangerous. They would contain various exceptions to powers not granted; . . . For why declare that things shall not be done which there is no power to do? Why, for instance, should it be said that the liberty of the press shall not be restrained, when no power is given by which restrictions may be imposed? I will notShow MoreRelatedThe Bill Of Rights : The Importance Of The Bill Of Rights1381 Words   |  6 PagesDo you know what keeps, and has kept America in order since 1789? That would be The Bill of Rights. The Bill of Rights is simply the first ten amendments. Written by James Madison, The Bill of Rights lists specific prohibitions on governmental power. The Bill of Rights was officially added into the constitution in 1791. The amendments are on display in the National Archives Museum. The First Amendment states that â€Å"everybody has freedom of speech, press, and religion.† The First Amendment allowsRead MoreThe Importance Of The Bill Of Rights1331 Words   |  6 Pages1791, the Bill of Rights was ratified by three-fourths of the states and was therefore added to the Constitution, becoming law. Out of the ten amendments in the Bill of Rights, the section regarding freedom of expression within the first amendment and ninth amendment protect a large portion of the freedom enjoyed by the citizens of the United States. These amendments are different in what they protect: the First Amendment regarding free speech provides protection for a single, identified right, whereasRead MoreImportance Of The Bill Of Rights730 Words   |  3 PagesThe first ten amendments are called the Bill of Rights they include the many freedoms people have fought for to live in peace and without as many restrictions in their life. Passed by Congress September 25, 1789 and later rati fied in December 15, 1791. The first ten amendments are solely based on basic freedoms. Varying from speech, trial by jury, and living without soldiers in their own homes. Written by the great James Madison, he wrote after states were pushing for the protection of individualRead MoreImportance of HIPAA and the Bill of Rights in the Healthcare System1737 Words   |  7 Pagesimportant for the HIPAA and the Bill of Right work in the healthcare system. Both the HIPAA and Bill of Right significance to the healthcare system all around the United State because of the strict guideline that were implemented to make the healthcare facilities a better place; for both patients and healthcare officials. These two laws that have been implemented, they have been the corner stone for many years. Those have helped balance the right for patients, physicians, nursesRead More The Importance of The Bill of Rights in Society Today Essay613 Words   |  3 PagesConvention wrote the Constitution in 1787, there was a controversy between the federalists and the anti-federalists surrounding whether or not to have a Bill of Rights. The anti-federalists claimed that a bill of rights was needed that listed the guaranteed rights that the government could never take away from a person i.e. â€Å"inalienable rights.† A Bill of Rights was eventually deemed necessary, and has worked for over 210 years. There are many reasons why the ten ame ndments are still valid to this day, andRead MoreThe Importance of Health Information Privacy Bill of Rights1110 Words   |  5 Pagesdocuments the diminished rights of patient privacy. Kam (2012) states that an attorney specializing in patient rights James C Pyles complained that an individual has greater privacy rights regarding the size of a shirt you purchased online than you do about information in your mental health records under the Consumer Privacy Bill of Rights, issued by the White House in February 2012 Pyles consequently is pushing a forthcoming Health Information Privacy Bill of Rights that will provide patientsRead MoreThe Importance of the First Amendment of the United States’ Bill of Rights for Democratic Government and its Citizens787 Words   |  4 PagesBeing expression one of the most important rights of the people to maintain a connected society right to speech should be accepted to do so. The first amendment is one of the most fundamental rights that individuals have. It is fundamental to the existence of democracy and the respect of human dignity. This amendment describes the principal rights of the citizens of the United States. If the citizens were unable to criticize the government, it would be impossible to regulate order. By looking freedomRead MoreThe Bill of Rights Essay1418 Words   |  6 Pagesfor the construction of American society. The Bill of Rights as one of the successful act in America, its importance position has never been ignored. The Bill of Rights was introduced by James Madison and came into effect on December 15, 1791. It has given the powerful support for the improvements of American society. The Bill of Rights has become an essential part in guaranteeing the further development of culture. The influence of The Bill of Rights can be easily found in its cultural revolutionizingRead MoreEffects Of Ratifying The Constitution Robert Whitehill s Speech On September Essay931 Words   |  4 PagesWhitehill’s Speech on November, 28 1787 was â€Å"If indeed the Constitution itself so well defined the powers of the government that no mistake could arise, and we were well assured that our governors would always act right, then we might be satisfied without an explicit reservation of those rights with which the people ought not, and mean not to part. . . . In entering into the social compact, men ought not to leave their rulers at large, but erect a permanent landmark by which they may learn the extentRead MoreThe Bill of Rights: The Best Way to Limit the Power of the National Government772 Words   |  3 PagesThe importance of the Bill of Rights was not universally agreed upon at the time of their suggestion (Amar, 1992). In fact, in the original Constitution the Bill of Rights was specifically rejected by the Constitutional committee. The general feeling among committee members was that the provisions of the Bill of Rights were unnecessary in that protections were already in place. Fortunately, there was a vocal group of critics who argued that the Constitution was incomplete without human rights guarantees

1. The History Of The Black People Of South Africa Is...

1. The history of the Black people of South Africa is currently and scientifically reported to extent back to some of the oldest human species on Earth. For example, 2.5 million years of human evolution occurred on the territory of South Africa. Approximately, 125,000 years ago the modern human era developed around the Klasies River Caves, a region in the Eastern Cape of South Africa in the Middle Stone Age. The hunter-gathers San and pastoral herders Khoikhoi people developed in the Middle Paleolithic in northwestern area of South Africa. Eventually, populations of Bantu-speaking people migrated from interior regions of West Africa started approximately 1000 BCE to settle in South Africa. In the 19th century abundant of diamonds,†¦show more content†¦Biko’s father was employed as a police officer and later a clerk in the King William’s Town Native Affairs office. Mzingaye Biko attempted to earn a correspondence law degree from the University of South Afr ica, but could not complete the course requirements before his early death in 1950. Biko’s mother was a domestic worker in White households and then a cook at Grey’s hospital in King William s Town. After her husband sudden death, Nokuzola Biko had difficult duty of raising their children on a diminished income and in the inhumane apartheid system of South Africa. Nonetheless, his parents, especially his mother, instill the important of becoming an excellent student and attain higher education for upper class mobility and economic advancement. In 1952, Steve Biko attended St Andrews Primary School and Charles Morgan Higher Primary School, he was well-known as very intelligent student who was allowed to skip the 4th grade. He was known to assist his classmates with their school work when they needed it. In 1963, he attended Forbes Grant Secondary and was an excellent student in mathematics and English studies, and developed himself as one of the best student i n the school examinations. In 1964, he was given bursary to attend the prestigious Lovedale Boarding School to award his advanced intelligent and academic accomplishment. Biko was expelled a few months after entrance in Lovedale Boarding School withShow MoreRelatedThe Current State Of South Africa1175 Words   |  5 PagesBACKGROUND ON SOUTH AFRICA 1. South Africa was called the hopeless continent 16 years ago. Much of the negative world view stemmed from wounds created by government supported racial segregation which continues to affect South Africa’s economy today; however, the abundant resources and potential economic growth of this country should not be overlooked. Despite wounds from its past South Africa has a wealth of resources which make it an important country to the world and to the United States. South Africa’sRead MoreOverview of South Africa1260 Words   |  6 PagesSouth Africa as the name sounds is located at the south side of Africa (CIA). It is about the size of Columbia (CIA). A country that rest between two great oceans, South Atlantic Ocean and Indian Ocean. Being partially surrounded; West, East and South, by water. It is regarded as the 25th largest nation in the world with a population of 48.6 million people (CIA). The average temperature for the country is warm, in the winter it’s dry and sunny, and in the summer it’s wet, rainy. The country is aRead MoreWaiting A Minute Trs, By Christopher Columbus1640 Words   |  7 Pagestagging it with the phrase â€Å"Black Lives Matter.† - via WCVB Channel 5 Boston I know, I know; we re only supposed to have to deal with this orgy of self-hating SWPL signaling once a year, but we appear to have had a little misfire in the afterglow of #TakeDownTheFlag and the cavalcade of conservatives willfully denouncing Confederate heritage. Really, it should come as no surprise then that in the wake of recent vandalism of white statuary, whether in the South or South Africa, that Christopher ColumbusRead MoreSlavery Of Americ Past And Present1441 Words   |  6 PagesAmerica’s history is often unspoken, misunderstand, overlooked or flat ignored at this day and time. Socially the ramifications of these deplorable practices still hinder African Americans and other races in various ways from the destruction of families, annihilation of cultures (forced to take slave masters’ names, language and religion) and self-hate which is a reflection from Machiavellianism infused propaganda tools used to mentally break those who are enslaved. Societies throughout history have risenRead MoreGrowing Field Of Prostitution And Prostitution1323 Words   |  6 Pagesexisted for about 2000 years. Throughout the history of humankind, there were many attempts to eliminate prostitution, but no one could stop prostitution. Prostitution is one of the main survival methods for women who don’t have income to support themselves. As long as there is poverty, prostitution will exist forever. Prostitution is not only about women, but also it is about men. Also, prostitution is related to morality because when it comes to money, people are ready to do anything. Besides, someRead More Reparations to Descendants of Slaves Should Have Ceased Long Ago1464 Words   |  6 Pagesthe Civil War. Free blacks and enslaved blacks are accredited with building a nation on their backs, that is not so; America was built on the backs of the heroic men who served in the American Revolution and the victorious soldiers who reconciled a broken country after the Civil War. Reparations cannot be paid to those whom it is not owed. America has been heavily criticized for quietly supporting slavery in the North and celebrating the institution of slavery in the South. It seems quite puzzlingRead MoreThe Naked Man of Steel by Angus Taylor Essay1680 Words   |  7 PagesTHE NAKED MAN OF STEEL In 2006, Angus Taylor, a South African sculptor, created a giant carbon steel statue of a naked black man (Froud, 2011). The artwork was named ‘Positive’ (Fig 1). The origin and meaning behind this name will be revealed further on in the essay. The statue caused varied reactions in three different locations, namely on the campus of the University of Potchefstroom, in front of a Strand apartment block and finally a farm in the middle of the Karoo. There were some harsh reactionsRead MoreEssay about South Sudan: On the Brink of Collapse1533 Words   |  7 PagesSouth Sudan South Sudan has only been independent since 2011, yet it is on the brink of collapse. Why is this happening? The country has abundant resources (Sarwar 177; Ploch 16) and has gained independence after decades of conflict (Sarwar 172-174). To begin to understand the situation, the original history of Sudan must be examined (Zambakari 516; Jok 69). Its place in the African continental history is important as well because most of the continent developed under colonialism. The independenceRead MoreThe Epidemic Of The Bubonic Plague1226 Words   |  5 PagesEpidemiology The prevalence of disease in the thirteenth century was very common in Europe,and Africa, later on spread to parts of Asia. Currently the bubonic is not that common but is still infecting a small portion of the earth. The Bubonic Plague is an infectious disease caused by the bacteria Yersinia Pestis, a zoonotic bacteria, usually found in small animals and their fleas. It is transmitted between animals and humans by the bite of infected fleas, direct contact, inhalation and rarely, ingestionRead MoreThe Acceptance of Homosexuality in South Africa Essay2308 Words   |  10 PagesThe Acceptance of Homosexuality in South Africa For hundreds of years South Africa has endured a constant power struggle, oppression under the apartheid government, the AIDS epidemic and homophobia. Internationally there are currently four countries that permit same-sex marriages, which include the Netherlands, Spain, Belgium and Canada. Even though homosexuality remains largely taboo in South Africa, the country is taking steps towards overall equality and improved human rights allowing such unions

History Of Hip Hop And Influence On American Culture Essay

The history of hip hop and the influence on American culture â€Å"Examples abound of hip hop permeating the entertainment world and beyond, from television and film, various musical genres, clothing styles, dance styles, marketing trends, the use of language, and more.† (Kitwana 109) Can something actually exist that undermines Middle American and family values threatening the assumed superior culture? There may just be such an inferior culture. This culture being hip-hop. Hip-hop, which originated more than 20 years ago, is a musical art form. It has went through many changes during its lifetime. The music and lyrics have always remained centered in urban settings, with most artists of the music rising up from the inner-city neighborhoods. Beginning with a young generation of African-Americans from the Bronx looking to express themselves, it has since evolved to inspire people from all backgrounds across the world. During a time of segregation where clubs and the music played in them were only for white citizens. Hip hop was created in the 1970s and is defined by four key elements; MCing/rapping, DJing/scratching, break dancing, and graffiti writing. People would learn to breakdance to Afrika Bambaataa, who contributed a series of tracks influencing the hip hop culture. Evolving from blacks not being allowed on television to now there is a whole network based around black entertainment. The first step in this direction was The Sugarhill Gang performing on Soul Train in 1979.Show MoreRelatedThe Hip Hop Generation And Its Impact On Society1371 Words   |  6 PagesArgumentative Essay 6 December 2015 The Hip Hop Generation and its Impact on Society. Throughout history, Hip Hop has manifest into more than a simple form of life, but as a powerful cultural movement. Hip Hop plays a major part in African American culture, dialogue, fashion, and self expression. Today, Hip Hop has a joined people of many nationalities, races, and ethnicities as a society. The Hip Hop Generation has begun to redefine African American cultural norms and practices in AmericaRead More Hip-Hop as a Cultural Movement Essay1570 Words   |  7 Pages Hip-Hop is a cultural movement that emerged from the dilapidated South Bronx, New York in the early 1970’s. The area’s mostly African American and Puerto Rican residents originated this uniquely American musical genre and culture that over the past four decades has developed into a global sensation impacting the formation of youth culture around the world. The South Bronx was a whirlpool of political, social, and economic upheaval in the years leading up to the inception of Hip-Hop. The earl y partRead MoreSomething for Nothing: The Art of Rap1032 Words   |  5 PagesThe influence of Hip-Hop has never been as great as it is in this day and age. Often dismissed by a majority of America as simply a fad, hip hop has become a global phenomenon and has arguably been the most popular form of music for the past three decades. Hip-Hop has influenced art, language, fashion, culture, and sports. This music has been used to teach elementary level children, it has been taught in undergraduate universities and serves as a bridge for hundreds of philanthropies. The influenceRead MoreThe Origination Of Hip Hop1237 Words   |  5 PagesThe Origination of Hip Hop Laresia Parks English III, Period 05 2 December 2015 Hip hop finds its ethnic origins in Jamaican music and DJs in the seventies who used two turntables to create longer drum breaks in records for dance parties giving rise to â€Å"break dancing† and â€Å"break dancers† now known as b-boys and b-girls (A Closer Look At a New Hip Hop Movement). DJs and MCs popularized the technique of speaking over beats and the culture expanded to include street dance and graffiti art. EmbracedRead MoreHip-hop was a cultural movement. It emerged in the early 1970s from the South Bronx. Hip-hop came1300 Words   |  6 PagesHip-hop was a cultural movement. It emerged in the early 1970s from the South Bronx. Hip-hop came from the â€Å"ghetto† and it became a cultural force of social protest and creativity. But from the 1990s and onward hip-hop changed from a cultural creative production to one of mass consumption. Hip-hop began to grow and through mass marketing targeting larger and whiter audiences hip-hop evolved in to relyin g on the images of crime and sex. Hip-hop has changed from a tool of social change to cars, womenRead MoreThe Impact Of Hip Hop Music On America1491 Words   |  6 Pagesrecall, there was Africa. It is from Africa that all of today’s Black American music whether it be Jazz, Rhythm and Blues Soul or Electro music etc., is either indirectly or directly descended from all African culture and tradition. Today, Hip-hop music in America is generally considered to have been pioneered out of New York s South Bronx in the early 1970’s by a Jamaican-born DJ Herc. By the time mid-1970s, New York s hip-hop gained wide-spread popularity and the scene was dominated by seminalRead MoreThe Mafia s Influence On Hip Hop1603 Words   |  7 PagesThe Mafia’s influence on Hip-Hop In Rap, there is a unique culture, history, social impact and influence on society. Hip-Hop/Rap is one of the most popular genre of music. It has helped shape the pop culture into what it is today. What is popular culture? The ideas, activities or products, which are popular among the general mass. In today’s pop culture, one subject that is at the top of the list is hip-hop/rap. Hip-Hop music highlights verses consisting of slang and catchy phrases, which someRead MoreHow Hip Hop Is Affecting The Youth1540 Words   |  7 PagesJoaquin Hamm-Mclymont Professor Theard AFA 4370 March 24, 2015 How hip hop is affecting the youth When it comes to hip hop music and hip hop culture all together, it can have many influences on people who like the culture of hip hop. His may be from the clothes that are worn and even the lyrics a specific hip hop artist says in his or her music. But one group of people, in my opinion, that hip hop culture influences the most is the youth. Now see the youth are at the age where they look forRead MoreEssay on Analysis of Hip-Hop and Youth Culture1376 Words   |  6 PagesAnalysis of Hip-Hop and Youth Culture Throughout the last twenty-five years, a new form of expression has continued to evolve. Hip-Hop, once limited to urban music and dance has become a widespread form of communication exhibited and enjoyed by young people throughout the world. Hip-Hop is no longer limited to rap music and break dancing; today it represents a multi-billion dollar industry that influences everything from fashion to prime- time television programmingRead MoreThe Effects Of Violent Music On The Youth Culture1316 Words   |  6 Pagespositive and negative towards African American men, women, and children. The articles also provides information that will support the reason how Hip-hop has such an impact on the youth culture, how Hip-hop is valued, and how the music and its lyrics are interpreted. Changing Images of Violence Rap music lyrics: 1979-1997 Hip- hop has both a negative and positive impact on African American lives. Over the past three decades, Hip-hop has arisen as a cultural and artistic

Whose Fault Is It Anyway Free Essays

Whose responsibility is it to ensure the obesity epidemic is reversed? Schools, Parents, Government, Community and/or the media. What can be done? Discuss using examples from the article and any other information you can bring to the discussion. Everyone should play a major part in ensuring the obesity epidemic is reversed. We will write a custom essay sample on Whose Fault Is It Anyway? or any similar topic only for you Order Now Parents play the most vital role in this. As a parent it is your job to make sure to bring up your children correctly this doesn’t mean just giving them an academic education it involves making sure they are healthy, getting regular exercise and have an understanding of nutrition. Parents are the key to start the ball rolling in maintaining healthy dietary habits for their children, if this isn’t done correctly by the parents their children will most probably end up being overweight as teenagers, ‘long term consequence of childhood obesity is its persistence into adulthood, Once a child is overweight or obese it is unlikely that they will spontaneously revert to a healthy weight, predisposing them to the health concerns’(World Health Organization 2000, Obesity: Preventing and Managing the Global Epidemic, WHO Technical Report Series 894). Parents need to understand that they are the role models for their children; if they do not eat correctly and do not exercise their children are most likely to follow in their footsteps. A survey done in 2007-2008 on the obesity epidemic in Australia the results were that in ‘2007-08, 61. 4% of the Australian adult population were either overweight or obese, and 24. 9% of children aged between 5-17 were overweight or obese’ (Australian Bureau of Statistics 2008, National Health Survey 2007-08, Cat 4364. ). Kids need to have a more active lifestyle, the issue is now days kids entertain themselves with technology such as computers, television and the Xbox. Parents need to spend time encouraging their children to be more physically active, by doing this they also need to become more physically active. Simple things such as taking their children for a bike ride, taking them to the park, playing a game of sport with them. They need to put more focus on encouraging their children to be outdoors. Every little bit of physical activity will make a difference to the child’s wellbeing. Schools, The Government, The Community and the media can all make a difference in making sure the obesity epidemic is reversed. Schools can make sure their students get a minimum of 30 minutes daily exercise, they can help educate the children on nutrition and correct dietary habits and can provide healthy ptions in their canteens, ‘Only a quarter of Australian high school students eat the recommended four or more vegetables a day’ (Canberra times article- Battle of the bulge, Peter Jean). Media at the moment shows fast-food advertisements at least 4 times during an add brake. Children who are sitting on a couch watching TV are being brain washed by fast-food commercials, there for only wanting to eat fast-food such as MacDonald’s. The Government can control the media and controls the schools. They can make changes to the schooling curriculum to add more daily exercise. They can put a stop to the excessive fast-food advertisements that fly across our TV screens. As a community we all play a vital role in making sure children are healthy, this involves weekend sports, and community run sporting activities for young children and even adults. But this will change nothing in reversing the obesity epidemic if parents don’t start to take responsibility for their children and start by giving them the correct dietary needs and regular fitness to kick start their healthy life style. How to cite Whose Fault Is It Anyway?, Papers

Principles of Marketing Service Marketing Theory

Question: Discuss about the Principles of Marketing for Service Marketing Theory. Answer: Introduction: Queen Zaria brand should introduce further services to cancer survivors including lodging programs, treatment rides, recovery support, hair-loss treatment and appearance treatment (Technology-Driven Online Marketing Performance Measurement:, 2014). The patient accommodation service would involve attaining maximum care to cancer patients as they move out of their homes. This service has a huge emotional and even finance impact on these breast cancer patients and even their caregivers at difficult moments (Zou Fu, 2011). Secondly, the program should offer routine rides to recovery to these cancer victims. In many instances, these victims cannot drive themselves, so they need families, friends and Queen Zaria brand to assist them. They should do this exhaustively to all victims without favor. Thirdly, I would advise the Queen Zaria brand to conduct support to recovery services. This is because every breast cancer patient or survivor would want to talk to someone who has suffered similarly. Through this service, the Queen Zaria brand can match the patients with volunteers who would engage them on coping with its diagnosis. Fourthly, it would be prudent for the brand to come up with hair loss products. This would greatly assist those victims who are still adapting to appearance-relating cancer effects (Loth, 2004). This service would offer important data and affordable kinds of products. I would suggest products like wigs, hats, hairpieces, turbans, and accessories. In the end, the proceeds from these products sales may be reinvested in the organization to boost service delivery for other victims or survivors in the program (Zou Fu, 2011). Finally, Queen Zaria brand may choose to conduct feel-better sessions for the breast cancer victims. They can do these using trained volunteers such as cosmetologists who would teach these ladies various topics. Some would include the adoption of skin alterations and hair loss as effects of the difficult undergone. The Queen Zaria brand would work better if they follow the correct steps of word of mouth marketing. It would require them to have very strategic thinking and tough work. The steps they would abide by include: To target influencers they can do these by constantly ensuring that those they speak to have leadership and influence skills (Jain, 1990). They may cover everyone in the society such as bloggers, celebrities, journalists and even trend setters. The Strong following has been developed by such personalities. The first step always is to come up with a target data of influencers who would appeal to the demography at large by making sure that they understand Queen Zaria program. Building a community for Queen Zaria brand to succeed in their word of mouth program, it is vital to talk over with their audience in engaging them over different platforms. Thought leadership the third step of the word of mouth marketing comes into place through thought leadership (GroÃÅ'ˆnroos, 1998). This involves seeking to become an influencer just like the others in the community. It is important for Queen Zaria brand to realize whatever makes them unique and would inquire others about it. They can do this through communicating through their site and figuring out the best place to reach out to their audience. They can also do it through blogs or conferences communication. It is important for them to realize the best medium that supports their idea and comes up with strategies that would grow their presence. Honest this is the step that has to be the bottom line of all the preceding steps. For Queen Zaria brand to go through in word of mouth marketing, it is important for customers to trust their brand (Kotler and Armstrong, 2006). The brand should earn advantages of being worthwhile in their conversation. They could do this exceptionally through keeping their integrity over all their marketing platforms such as their website and social media. These are the four tactics that if Queen Zaria brand follows, they can easily set a great foundation for building and growing their word of mouth strategy of marketing. Digital marketing may not be the best for Queen Zaria brand due to several factors including costs, belief, and ignorance. These are tragic mistakes that would never leverage digital marketing for the brand even if they engage the services of an agency. Purchasing price the cost per acquisition in many cases is not measured in digital marketing. Queen Zaria brand would lack the key metrics, and also they have no relevant structure in support of this (Loth, 2004). If the brand seeks to be successful, it must entirely focus on the measurability of views and visitors of their site. The most important thing about this viewership is the rate of conversion against the competitors. Customer satisfaction is also necessary for an effort to leverage digital media. Departmental task digital marketing may fail for Queen Zaria brand if they fail to realize that digital marketing is a component of start-up founders (Jain, 1990). Even if digital marketing would leverage technology due to measurability, it inevitably still falls under the marketing function. The technical teams are not available for Queen Zaria brand, yet they are important to bring success thus this absence will cause failure. Outsourcing flaws given that Queen Zaria brand has no agency to outsource from, they are set to fail (Cateora, 1983). The brand alone cannot carry out its end-to-end executions lest it seeks to fail terribly in digital marketing. To solve this issue, it is important for the firm to attain a right agency partner, play its role and not assume that the entire task is meant to the organization. It would be more prudent for the firm to educate themselves on the right approach supposed to leverage digital marketing that will enable them to restructure their thoughts and process linked to this type of marketing. Ignorance this is yet another hurdle that will see Queen Zaria succumb to failure in digital marketing. It involves hiring a professional with no blanket digital marketing strategy (Blythe, 2006). The management of Queen Zaria should realize that they have a significant role to play in coming up with a digital marketing strategy even if they are to engage an agent or to it by themselves. The Queen Zaria brand may apply some of the traditional marketing techniques to improve their digital presence. They can use the following conventional methods press release, direct marketing, business cards, word of mouth and calls. The press release would entail business publications that seek to introduce the new service in the market especially in Melbourne. Additionally, the brand may use a press release to announce the improvement of the service base to the existing services. Additionally, press releases can be published on the internet especially on the brand website, or they may contact the local papers to get it advertised somewhat (GroÃÅ'ˆnroos, 1998). Direct marketing would involve the use of flyers and brochures that include direct contact with Melbourne local consumers and clients. This method is important to attain the attention of first-time customers (Blythe, 2006). This method has the touch that relies on the product needed by customers. The use of business cards especially to the owner of the brand and the management team. It is very necessary especially while introducing themselves in a sophisticated manner. This is a business promotion method that can be presented to clients to create a meaningful connection. Finally, the use of the word of mouth is a very vital process in traditional marketing which Queen Zaria may apply in its current system. They can plan for an event using their content and services catalogs promoted through the word of mouth. All these strategies would come into work through their combination with the present marketing plans. References Blythe, J. (2006).Marketing. London: SAGE Publications. Cateora, P. (1983).International marketing. Homewood, Ill.: R.D. Irwin. Jain, S. (1990).International marketing management. Boston: PWS-Kent Pub. Co. Kotler, P. and Armstrong, G. (2006).Principles of marketing. Upper Saddle River, N.J.: Pearson Prentice Hall. Loth, D. (2004).Marketing international. Paris: Publibook. Technology-Driven Online Marketing Performance Measurement:. (2014).International Journal of Online Marketing, 4(4), pp.0-0. GroÃÅ'ˆnroos, C. (1998). Service marketing theory. Helsinki: Swedish School of Economics and Business Administration. Zou, S. Fu, H. (2011). International marketing. Bingley: Emerald.